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2. Ford Probe

Car names are supposed to create an "image," but this one missed the mark big time. Ford created a very competitive hatchback with Mazda technology to update buyers of both the Capri and Mustang lines, and they did a decent job. Until the naming. "Ford Probe." The press had a million laughs, buyers couldn't bear owning one, and so we found out "what's in a name?" in the car business.

Ford Probe wheelsage.org

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