Facty demystifies what’s going on in your body, so you can feel confident talking to your doctor and making the best-informed decisions about your health.
Having Dr. Google on call at all times is convenient, but wading through health information online can be exhausting, especially when you’ve got a pressing health concern on your mind. How do you separate the good information from the bad and the impossible-to-understand from the too-weird-to-be-true?
Here’s the good news: At Facty, we do the heavy lifting for you. We’ve created a go-to source for health and wellness information, vetted by medical experts and tailored to your biggest health concerns. You won’t find any jargon, complicated explanations or pseudo-science here — just the facts, plus premium tools to help you find fast answers to your important health questions. It’s our mission to take the mystery out of what’s going on in your body, so you can feel confident talking to your doctor and making decisions about the most important aspect of your life — your health.
Every month, over 25 million people turn to Facty as a source for all-things-health, from the latest medical research to lifestyle tips they can actually rely on.
With a dedicated team of over 75, including writers, editors, and medical experts, we’re committed to bringing you the most comprehensive, up-to-date health information you can rely on.
We’re committed to providing you with accurate, up-to-date, and unbiased information, so you can feel confident talking to your doctor and making the best-informed decisions about your health. Every article we publish reflects our principles and editorial standards.
We work with the best. With a team of expert writers, editors, and accredited medical professionals, you can trust Facty for the answers to your important health questions. Our writers are selected for their background knowledge and skill in presenting health information in a clear, intelligent manner that is easy to absorb and understand. Accredited medical experts are recruited from around the web to join our medical review team responsible for writing and verifying our content.
We adhere to a strict editorial process. Topics are heavily researched prior to being written and only reference the latest medical journals and contemporary news publications. Any article displaying a “fact-checked” badge has been vetted by a member of our medical team. Our editors work around the clock to promptly identify and correct factual, syntax, and bias errors and routinely update articles according to the latest medical findings. Learn more about our editorial process and standards here.
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Marco PimentelGM / Co-founder
Tasked with overseeing Assembly's marketing and business objectives – across all products and platforms – Marco is focused on connecting the organization’s teams, nurturing creativity, and aligning the company’s goals and objectives across all properties, as well as its readers.
Marco is passionate about addressing the need for digital innovation in North America’s publishing industry. Using strategic marketing, advertising, and branding expertise, Marco is focused, first and foremost, on improving traffic and user acquisition, ensuring that customers’ and partners’ needs are fully understood and met. Marco also holds the position of Chief Marketing Officer of Redbrick – the parent organization to a portfolio of companies, including Assembly.
Aaron SundbergDirector of Technology
As a technology-powered media company, Aaron Sundberg is the Director of Technology, leaning on years of industry expertise to lead the overall technology team and direction. A passionate technology leader, tech enthusiast, Aaron leverages his expertise to provide clarity, direction and cutting edge technology to ensure Assembly is leading with a technology-forward approach.
Aaron has fostered a team and environment that has been able to create technology to accompany and assist in the scale and growth that Assembly has been able to achieve. Prior to Assembly, Aaron has held various management and director-level positions for start-ups, digital media distribution as well as multi-billion dollar multinationals. Aaron holds a B.Sc. in Computer Science from the University of Victoria, and an MBA from Royal Roads University.
Jamie GeigerDirector of Advertising Operations
Jamie Geiger has spent the past 15 years aligning business development, technology, and online marketing to help businesses achieve scale. Jamie joined Assembly as a fledgling startup, leading overall operations before focusing on revenue strategy and execution as Director of Advertising Operations. Utilizing a blend of advertising technology and data to build strong relationships with industry-leading ad-exchanges and partners around the world, Jamie has helped Assembly drive more than 6 billion ad impressions annually to a fleet of owned and operated publications, leveraging industry-leading proprietary technology.
Prior to joining Assembly, Jamie spent 3 years at Redbrick, the parent organization of Assembly, establishing the company’s compliance department and has successfully built and helmed a variety of products and teams through his focus on ad-tech and performance marketing.
Doug MiddletonDirector of Marketing
Before stepping into the role of Director of Marketing of Assembly, Doug Middleton spent over a decade building his performance marketing and sales expertise in the tech industry. As the leader of both the media and editorial teams at Assembly, Doug focuses on encouraging data-driven strategic growth through a variety of distribution channels and paid media sources.
His experience and success are evidenced by Assembly’s significant growth, including fostering an audience of more than 25 million unique monthly users across the company’s platforms. Since his tenure began, Doug has also helped facilitate the rise of Assembly’s flagship property to one of the top health websites in North America. Doug is a firm believer that data speaks louder than words and beer tastes better earned.
Max DennisDirector of Audience Development
As the Director of Audience Development, Max Dennis captures and engages the millions of visitors that Assembly’s sites see each day, developing them into long-term audiences. He maximizes their lifetime value by leveraging data, incorporating machine learning and AI. In doing so, Max ensures each reader receives personalized content delivered straight to them via email, messenger, or browser notification. Max is the founder of multiple startups and has held executive roles in performance marketing companies for more than ten years.
Facty is a part of the Assembly family of brands. Assembly, a Redbrick company, is one of Canada’s fastest-growing digital media groups, dedicated to creating and distributing the Web’s most-read content. Every month, more than 25 million people turn to Assembly brands to satisfy their curiosities, entertain their minds, and answer their questions. For everything from common cold cures to enviable travel destinations, we believe better content benefits everyone, which is why we work tirelessly to bring you content that informs, educates, and entertains.
+1 (855) 342 2271
520-1515 Douglas Street
Victoria, BC, Canada V8W 2G4