At one point in time, BIC decided that it should start marketing pens for women. This met with a less than enthusiastic response from its intended market. After all, ballpoint pens worked just fine for both women and men, meaning that the whole thing came off as a very cynical cash grab at best.

This site offers information designed for educational purposes only. The information on this Website is not intended to be comprehensive, nor does it constitute advice or our recommendation in any way. We attempt to ensure that the content is current and accurate but we do not guarantee its currency and accuracy. You should carry out your own research and/or seek your own advice before acting or relying on any of the information on this Website.