The Baja, launched in 2002, was one of Subaru's biggest-ever failures. It was praised by reviewers but failed to find its footing with consumers, selling a meager 30,000 units in the four years it was on the market — this, in comparison to the 25,000 units per year that Subaru estimated upon launch. With a mediocre 2.5-liter engine and terrible Top Gear review, the Baja was removed from production in 2006 and remains a black mark in Subaru's history.

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