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9. The Corona Effect

With an increasing Hispanic population and the growing popularity of Cinco de Mayo, beer companies realized there were huge profits to be made.

In the 1980s, Corona began huge advertising campaigns in the run-up to May 5. They encouraged Mexican-Americans to celebrate their heritage by purchasing Mexican beer. The effect was that Corona turned May 5 into an all-day happy hour.

mexican beer corona happy hour LOVE_LIFE / Getty Images

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