You can just about imagine the suits in a Mad-Men-like office conceptualizing this advert.
Fred: How do we capture folks' attention when they're bombarded with print advertisements? Arthur: Why we should use Betty Crocker's blood red to highlight wife-beating wordplay that very few people would find funny. David: Ha ha, great idea, boys.
Nope. Non-consensual intimate violence is not a joke, people.

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