The 2010s saw the return of the 60s trend of women wearing their hair naturally. Prominent in the African-American community, the natural hair movement encourages women to move away from products like relaxers and heat styling tools that cause damage to hair. As in the 60s, some women opt for natural hair as a social statement. For many, wearing their hair natural is a way of expressing cultural identity and breaking free of white-centric beauty norms that demand smooth, contained hair.

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