Beta-carotene is the orange-red pigment that is found in plants, fruits, and vegetables, especially colorful vegetables, such as sweet potato. This is a fat-soluble plant pigment. It is important to eat foods containing beta-carotene because the body converts it into Vitamin A. This means beta-carotene is not an essential nutrient, but vitamin A is. What is extraordinary about our systems is that the human body will only convert as much vitamin A as it needs to function properly. However, it needs the beta-carotene first to do so. Sweet potatoes have the highest count of beta-carotene amongst all other fruits and vegetables.

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