Love, happiness, bliss, and euphoria are all triggers for dopamine release. The neurotransmitter contributes to most of our desires, bucking against cultural norms and even our own sense of morality. Dopamine is released even during actions that our conscience knows are wrong, such as adultery, the addiction to substances, and adrenaline. Many of these good feelings are evidence of the continued existence of a "primal" brain.

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