The natural reaction to itchiness is to scratch the area, but this is one of the things that pruritus sufferers must avoid doing. It takes a little willpower but scratching invariably worsens the situation as it causes additional skin damage. If you must touch the area, it is far better to pat or tap it instead of scratching. It is even possible that scratching repeatedly at itchy skin wears aware the upper skin layer and makes a person more prone to infections.

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