A Hickey is the result of suction on delicate skin like that found on the neck. The pressure breaks capillaries in the skin and blood is released into the surrounding skin, forming a bruise. Within a short amount of time, the area will begin to show signs of swelling and bruising. Hickeys are associated with romance and passion, although some people can get them from unrelated injuries. If you don't want people to know what you've been up to, you'll have to eliminate the hickey, or at least hide it from sight.
You should use a cold compress right after you get a hickey to prevent blood from reaching the area and making a bruising. If you don't have a cold compress, use some ice packed in cloth or a cold spoon. Cold shrinks the blood vessels and keeps it from pooling. This reduces the amount of swelling and helps to eliminate love bites. Press the compress down on the hickey and slowly move it around for a few minutes.
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