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Every day we are bombarded with advertisements for skincare products, but which ones are worth using? It would be expensive to buy every lotion, cream, and salve you see on TV. When it comes to skincare products, women over 50 can afford to be selective. A handful of quality products will get the job done and keep your skin looking fresh, supple and youthful.

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Remove Makeup With a Mild Cleanser

Many cleansers contain alcohol, and while this makes them effective at cleaning they can dry the skin. Some women find that as they head into menopause, their skin becomes dry and sensitive. However, there are gentle, alcohol-free cleansers available that are suitable for all skin types. They may contain Vitamin E, a powerful antioxidant that keeps your skin looking fresh.

Senior woman applying anti aging cream Stígur Már Karlsson /Heimsmyndir / Getty Images
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Night Cream to Keep Your Face Fresh

Moisturizing should be a part of your daily skincare routine. If you have sensitive skin, then you should look for a moisturizer that is unscented and hypoallergenic. Apply high-quality night cream before bed, and let the hydrating properties work their magic overnight. These gentle moisturizers replenish the moisture in the upper layer of the epidermis and coat the skin to prevent trans epidermal water loss.

Moisturizer for daily skin care Goodboy Picture Company / Getty Images
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Gentle Exfoliants

Exfoliating twice a week is a good way to strip away dead, dull-looking skin cells and stimulate your skin's circulation too. This practice encourages new, fresh, youthful skin to grow. When you're looking for good exfoliants make sure they contain alpha-hydroxy acids. These components 'unglue' the bonds that hold dead cells in place, revealing fresh, youthful skin without scratching or damaging your epidermis the way micro-beads and other similar scrubs might.

Exfoliating scrubs and AHA creams ChesiireCat / Getty Images
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Eye Serum for Youthful Eyes

They say that the eyes are the window to the soul. If you're tired or stressed it will show in your eyes. Dark circles, bags under the eye, and fine lines can make you look older than your years. Your eyes are delicate, so you avoid any harsh creams, cleansers or cosmetics near them. There are serums designed specifically for the area around the eyes that can reduce swelling, smooth fine lines, and refresh that delicate area of skin. Good creams can help brighten the area around your eyes, help boost collagen production, and improve the elasticity of the skin.

Smiling mid adult caucasian woman applying anti aging cream on her face. jacoblund / Getty Images
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Lip Balm for a Fresh Look

As you get older, your skin starts to dry out, and your lips can become more sensitive to the elements too. Protecting your lips with a natural, paraben-free and preservative-free lip balm can keep you looking your best. When you're over 50, you need to choose a lipstick or lip balm shade that flatters your skin tone. Bold and bright colors may be overly harsh on older skin. Look for something that matches the undertones of your complexion so that you don't look washed out or shallow.

Lipstick for older women H-Gall / Getty Images
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Moisturizer with SPF Built-in

A facial moisturizer with SPF 15 is a good addition to your morning routine, as it also works as a mild sunscreen. Contrary to popular belief, UV exposure can damage your skin even in the winter, so it is worth using products with added sunscreen during the cooler months.

Happy senior woman applying anti-wrinkle cream for skin
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Concealer for Those Annoying Blemishes

You may no longer have acne, but it's still handy to have concealer for those under-eye problems or annoying blemishes. Look for a concealer with antioxidants such as vitamins A, C, and E so you can take care of your skin while you mask those blemishes.

Mature woman in bathrobe putting on cream on her face skin
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Soothing Body Lotion

The skin on your arms and legs is usually thicker than the skin on your face, so you need a slightly heavier and thicker moisturizer to keep your elbows, knees and other areas smooth and supple. There are many long-lasting body lotions that are gentle on your skin and do a good job of locking in moisture. Apply after a bath or shower for the best results.

Woman applying body lotion to make skin softer DragonImages / Getty Images
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Don't Neglect Your Hands

The skin on your hands ages rapidly compared to the rest of your body, as they are more exposed to the wind, rain, and sun. The skin on your hands thins with age, so use good hand cream to rejuvenate your hands after doing the washing up or using harsh cleaning chemicals.

Cropped shot of a senior woman’s hands
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Eczema Cream for Dry Skin

People with dry or irritated skin, eczema or dermatitis might benefit from a daily moisturizing cream. There are many creams that are dermatologist recommended that help hydrate the skin while also reducing any itching sensations, making them a good choice for when more basic moisturizers simply aren't enough.

Dry skin and eczema cream PORNCHAI SODA / Getty Images

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