It's hard to ignore a dog slobbering all over you, and many dogs learn that lesson very quickly. Some will intentionally use it to get attention from their owners whenever they want. If your dog only seems to lick you when you're not paying attention or when your dog wants something from you, he may be using licking as attention-seeking behavior. Even if you scold him, you may still be accidentally rewarding him by giving him the attention he desires.

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