Earthing is dramatically increasing in popularity around the world. Though the reasons for this are not entirely clear, there are some theories. Many grounding researchers suggest that changing environments are responsible for more people losing access to the benefits of grounding. Taller buildings, more insulated shoes, and better-insulated houses may all prevent proper grounding. Additionally, healthcare costs in many countries are dramatically high. This acts as a barrier for people seeking treatment, and many people find grounding is an effective and affordable way of treating some of their issues.

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