2. Why do I need Google history?

As previously stated, Google's search history does have its benefits. Furthermore, while you don't exactly need a search history, it's certainly not a useless feature. Advertising, for example, is just a fact of Internet life. If you have to see an ad, wouldn't you prefer it to be something that you're actually interested in? You know, rather than the flashing "WIN AT CASINO!" ads of yesteryear. Google will take your search history into account.

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