Conspiracy theories catch on quickly for several reasons. The human mind is very good at recognizing patterns. This was a skill that benefited our ancestors, and still helps us today. Pattern recognition is almost automatic in many cases. The mind takes in new information constantly and people are often not aware of a pattern's existence until the normal pattern is broken. Confusion, when patterns are disrupted, prompts a desire to find out why it was disrupted. The same pattern recognition bolsters belief in conspiracy theories.
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