Ingrained taste preferences range from neophobia — apprehension regarding new food — to neophilia or the desire to taste new foods. The former usually involves disgust, which is a response to appearance, aroma, and taste. Disgust makes many people hesitant to include bugs in their diets. Interestingly, edible insect producers find that disgust is harder to overcome than neophobia. In blindfolded taste experiments, participants could not detect that they were eating edible insect products. This suggests that, while people are willing to try insects, the bugs’ appearance turns them off. Utilizing culinary tourism and media strategies, entomophagy advocates are influencing more people to become comfortable with creepy crawlies.
Receive updates on the latest news and alerts straight to your inbox.
This site offers information designed for educational purposes only. You should not rely on any information on this site as a substitute for professional medical advice, diagnosis, treatment, or as a substitute for, professional counseling care, advice, diagnosis, or treatment. If you have any concerns or questions about your health, you should always consult with a physician or other healthcare professional.