At the start of the decade, flared jeans were extremely popular, but the waist and the hip area became more fitted during the early 1970s. As the decade progressed, flares turned into bell bottoms, and hems were left raw and frayed. The trends for embellishments extended to denim through the 70s. Embroidery, appliques, and patches adorned jeans, either coming decorated straight from the manufacturer or spruced up at home.

This site offers information designed for educational purposes only. The information on this Website is not intended to be comprehensive, nor does it constitute advice or our recommendation in any way. We attempt to ensure that the content is current and accurate but we do not guarantee its currency and accuracy. You should carry out your own research and/or seek your own advice before acting or relying on any of the information on this Website.