The Barracuda and its often outrageous paint colors like "Lime Light," "Lemon Twist," and "In-Violet" started out based on the same platform as the Plymouth Valiant, but in the third generation, it switched over to a Dodge Challenger-inspired design. After Chrysler commissioned Hurst Performance in 1968 to create about fifty racing Barracudas with 426 cu in HEMI engines, somehow Chrysler found room in this new third-generation platform to install and release the 426 HEMI to the public.

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